G-shock is a chic subsidiary of Casio with a cult following. The larger-than-life brand image draws customer after customer who want to get their hands on an iconic piece of design.  Not only are their watches extremely distinctive but you get superior protection with trademark shock-resistance. A profusion of features, absolute daily reliability and a little bit of attitude all make for an enticing watch. A brand that has been bringing us tough, technologically superior timepieces in stylish, chunky cases since 1983.