In 1888, Carl Friedrich Bucherer established his first boutique selling watches and jewelry in Lucerne, Switzerland. In 1919, Carl Friedrich Bucherer launched his first ladies’ watch collection in the art deco style. He was one of the first watchmakers to adopt the watch strap, which at the time was still a revolutionary concept. By 1948, the company was focusing on sporty chronographs that prominently displayed the current date.
Carl Friedrich Bucherer’s first boutique in Lucerne, Switzerland.

By 1968, Carl F. Bucherer had manufactured around 15,000 high-precision, certified chronometers, making the company one of the top three Swiss producers of these specialized timepieces. In 1969, the company became part of a Swiss consortium for the development and production of the first quartz movement for wristwatches, the Beta 21.

In 1976, Jörg G. Bucherer, the third generation of the family, took over the company. In 2001, the Carl F. Bucherer brand was repositioned and the company launched the Patravi watch collection. In 2005, the company filed a patent for the monopusher mechanism of the Patravi TravelTec watch, which permits the parallel display of three time zones.

In 2007, Carl F. Bucherer acquired Téchniques Horlogères Appliquées of Sainte-Croix, Switzerland and incorporated it into the company as Carl F. Bucherer Technologies. The acquisition enabled the company to research, develop, and produce its own manufacture movements and modules for additional functions. This led in the following year to the company’s launch of the CFB A1000 manufacture movement, which features a weighted geared ring peripherally mounted power source.In 2014, the Manero PowerReserve became the first Carl F. Bucherer model to receive a unique laser signature in order to ensure product authenticity and quality. From that year, all models have been equipped with this technology. In 2018 Bucherer acquired Tourneau LLC.

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