Luminox Watch Company is a U.S. company founded in 1989 and headquartered in San Rafael, California. Luminox also makes branded watches for various military groups with custom insignias and designs. Among these are the Heliswiss team, US Coast Guard, US Air Force, and a variety of other special forces and EMS teams worldwide.[citation needed]

The brand has since expanded into over 30 countries. Among the more popular watch models are those designed using visual elements of the fighter jets made by Lockheed Martin. To date, Luminox has designed watches taking cues from the SR-71 Blackbird, the F-117 Nighthawk, the F-16 Fighting Falcon, and the F-22 Raptor.

In 2006, a fifty-percent stake in the Luminox company was purchased by the Swiss brand Mondaine, giving Mondaine increased access to the American market, and Luminox increased access to the European and Asian markets. In 2016, Mondaine Watch Ltd. took over the remaining half of Luminox to become sole owner.