Mido was founded in 1918 by George G. Schaeren in Biel/Bienne, Switzerland. Mido comes from the Spanish phrase Yo mido meaning “I measure”. In the 1920s, Mido introduced ladies’ watches with color-enameled shaped cases and modern straps as well as timepieces for gentlemen in art deco style. Mido found a market in the flourishing automotive market by producing watches in the shape of radiator grills of a wide range of brands such as Buick, Bugatti, Fiat, Ford, Excelsior, Hispano-Suiza, etc.

In 1934, Mido launched the Multifort design, the first Mido to use a self-winding automatic movement.

FREE WORLDWIDE DELIVERY ON ORDERS ABOVE USD2000
FREE WORLDWIDE DELIVERY
Pay Nothing Today with Interest Free Finance*
Pay Nothing Today with Interest Free Finance*

Shop

Talk to Us!
1
💬 Need help?
Hello 👋
Can we help you?
Do you want to be first to get alerts on promos and discounts? If yes, subscribe to our whatsapp notifications and alerts. Happy Shopping!