Swatch began development in the early 1980s, under the leadership of the then ETA SA’s CEO, Ernst Thomke with a small team of watch engineers led by Elmar Mock and Jacques Müller.
Conceived as a standard timekeeper in plastic, Franz Sprecher, a marketing consultant hired by Thomke to give the project an outsider’s consideration, sought to create a fashionable line of watches.
Swatch was originally intended to re-capture entry level market share lost by Swiss manufacturers of mechanical watches, and the subsequent growth of Japanese companies such as Seiko and Citizen in the 1960s and 1970s, and to re-popularize analog watches at a time when digital watches had achieved wide popularity.
In 1983, the group hired Jacques Irniger—who formerly served as the marketing executive for Colgate, Nestlé—to launch the swatch.
The first collection of twelve Swatch models was introduced on 1 March 1983 in Zürich, Switzerland. Initially the price ranged from CHF 39.90 to CHF 49.90 but was standardized to CHF 50.00 in autumn of the same year. Sales targets were set to one million timepieces for 1983 and 2.5 million the year after. With an aggressive marketing campaign and relatively low price for a Swiss-made watch, it gained instant popularity in its home market.
Lebanese entrepreneur Nicolas G. Hayek, together with a group of Swiss investors, took over a majority shareholding of Swatch during 1985 in the newly consolidated group under the name Societe Suisse de Microelectronique et d’Horlogerie, or SMH. He became chairman of the board of directors, and CEO in 1986. Later he changed company’s name to Swatch Group.
This combination of marketing and manufacturing expertise restored Switzerland as a major player in the world wristwatch market. Synthetic materials were used for the watchcases as well as a new ultra-sonic welding process and assembly technology. In 1997, the Swatch group opened about 60 stores worldwide.
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SWATCH IRONY VINTAGE BACK TO COPPER
Wrist watch shopping for this Handsome BACK TO COPPER (YVC100) which has some glorious vintage vibes with its antique copper PVD case.
The blue-grey dial stands out and the chronograph’s time is easy to read thanks to Swatch Glow on the hands.
Fixed antique copper PVD bezel. Blue dial with luminous silver-tone hands and Arabic numeral hour markers. Minute markers around the outer rim. Dial Type: Analog. Luminescent hands. Date display at the 6 o’clock position. Chronograph – three sub-dials displaying: 60 second, 30 minute and 1/10th of a second. Quartz movement. Scratch resistant mineral crystal. Pull / push crown. Solid case back. Round case shape, case size: 49 mm x 43 mm, case thickness: 12.67 mm. Band width: 20 mm. Tang clasp. Water resistant at 30 meters / 100 feet. Back To Copper Series. Casual watch style. Swatch Back To Copper Quartz Blue Dial Men’s Watch YVC100.
Estimated delivery on 28 November - 4 December, 2024$430.00$450.00EAN: 078000055320SWATCH IRONY VINTAGE BACK TO COPPER
$430.00$450.00